We hope you enjoy the read and happy Women’s day!
There’s three things we’d like to discuss TODAY:
1) 食物与自尊 | Food & self-esteem
2) 女性 vs 男性食物 | Feminine vs. Masculine foods
3) 女人如何破坏食物 (对不起没忍住) | How women ruin food (LOL)
食物与自尊 | FOOD & SELF-ESTEEM
Women, when speaking of food, tend to relate it in a large amount to self-esteem.
Is this wrong? One might think so, but no.
We need to remember our minds and bodies are one and, inextricably linked. Not only can our bodies be affected by what’s going on in our mind, our bodies can change how we feel emotionally. If we think about it, when we are feeling physically fit and having a balanced diet, chances are we feel better about ourselves than when we fill up with junk food and aren’t exercising. So the good functioning of our body parts and our brain chemistry provide the foundation for a SENSE OF WELLNESS!
女性 vs 男性食物 | FEMENINE VS. MASCULINE FOODS
Ladies love low-calorie yogurt, and men demand the meats.
Diners, consciously or not, associate healthy food with “femininity” and unhealthy food with “masculinity.”
But why? The answer is simple: prehistoric times!
In 1982, Feirstein published the bestselling “guidebook to all that is truly masculine”, Real Men Don’t Eat Quiche. And he asks, would men have been able to conquer territories on a diet of quiche and salad?
And experts agree. As cavemen, men were hunters, relying on protein to build muscles, while women were gatherers of fruit and vegetables. Differing access to foods in prehistoric times led to gendered patterns of eating today.
However, today it continues due to social and media pressure. Women tend to bind carbs, saturated fats and junk food to guilt, and often feel a duty to eat healthy, having more emotional attachment to food, when men don’t.
So going back to Food & Self-Esteem, linking food to self-esteem and is natural. However let’s not follow on the pre-historic patterns and social and marketing standards!
女人如何破坏食物 (对不起没忍住 😂)
HOW WOMEN ARE RUINING FOOD (LOL 😂)
Lets look at YOGURT, a neutral food. It went from being feminized with the ‘Light’ and ‘Healthy’ versions, to being marketed as a protein-rich workout fuel for men, because men don’t diet they BIO-HACK (LOL!).
So the common perception that comes with this, is that when men enjoy something, they elevate it. But when women enjoy something, they ruin it.
It is also thought that women unnecessarily complicate food that should be simple, ruining it: why drink coffee when you can have a half-caf double caramel soy macchiato instead?
So what does all this mean? And how are women ruing food? The same way they do.
Men can obsess over every aspect of buying, drying, and grilling a steak, but women are the high-maintenance ones for wanting a sophisticated macchiato.
(LOL) Nice try!
However, to conclude on a very happy note, there is a trend towards ‘effort’ that unites the sexes. People are becoming more receptive to things that take longer. People are looking for an identity with their food. As everybody’s lives are getting more stressful, and we need more nutrients. Both men and women are getting pushed into eating well. And these are good news!
Leaving with that note, to all amazing (food-ruining) women 🤩… Don’t miss out on our special Women’s Day promotion! And get 20% OFF meal plans until March 15th!
REMEMBER: Register your email account and receive 20RMB OFF your first order!
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